The Universal Language of Coca-Cola

This radio ad was broadcasted in some of the least spoken languages within each country. It served as a gesture of support towards minority communities who live in countries where their native language isn't widely spoken, making them feel at home.

Although the message was only comprehensible by a select few, everybody understood it was a Coca-Cola ad. After all, Coca-Cola is one of the most universally recognized words across the globe. It’s something we all share.

→ Awards

★ Cannes Lions : 1 Bronze + 1 Shortlist

★ Diente - CCA : 1 Gold